Are you exhausted yet? Over the past year, you’ve probably pursued new sales channels and enhanced old channels including a more intensive online presence, expanded email campaigns and social media engagement. You've offered virtual zoom tastings, and perhaps you’re even calling your best customers on a regular basis. The pandemic is winding down and tasting room visitation is up. You’ve installed a reservations system and revenue streams have never been better. If you are exhausted, it’s no wonder. We're hearing from clients, and our winery network, that right now you have way too much to do and not enough time. You may be understaffed and worse yet, you may be having difficulty filling positions. Like many, you may be wondering how to take advantage of increased visitors ... while you're still looking for a qualified tasting room person. Amidst all this, L&I has you collecting photos of vaccination cards.
Something's. Gotta. Give. It's time to quit trying to do it all and instead focus on the most profitable aspects of your business. You may need to jettison - or at least dial back - on channels that earn only marginal profit or actually cost you money. It's time to systematize your sales process and get your life back. How do you do that?
Here's how we're guiding our clients:
Know your costs.
Identify which channels are the most profitable.
Create sales processes for the most profitable one, two, or three channels.
Follow the sales process to completion. And Repeat.
Optimize your sales process gradually over time.
Scale with additional employee(s).
Our philosophy when working with clients is: People and processes always come before programs. If you're struggling with any of the items above, give me a call and we'll set up a time to talk.
~ Kelly Tucker
509-520-2623
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